An innovator in haircare products and Europe’s
most influential hair color leader, Schwarzkopf
Professional has been pioneering the
development of ground-breaking products for
over a century. Schwarzkopf Professional is
distributed in more than 100 countries and has
global sales over $1 billion annually.

Preferred choice of the world’s most celebrated
hairstylists and colorists, Schwarzkopf
Professional is consistently seen on fashion
runways, in leading international fashion
publications and on the world’s most beautiful
and fashionable people.

Established in 1898, Schwarzkopf has
historically been associated with innovation.
Some Schwarzkopf firsts include:

• the world’s first dry-shampoo (1908);
• the first research and information center for
  hair designers worldwide (1927);
• the world’s first hair gloss conditioning rinse
  (1930);
• the world’s first herbal hair treatment (1932);
• the world’s first non-alkaline shampoo (1933);
• the world’s first individual setting lotion (1952);
• the world’s first perm (1964);
• the world’s first aerosol foam hair color (1970);
• IGORA FASHION the first one-step
  highlighting color for hair designers(1982);
• Igora Royal, permanent crème color, with an
  exclusive new moisturizing ingredient: Plantaren 2000 (1996);
• Red Booster Color Gel, a color amplifier that
  dramatically increases the color quality of red
  and copper hair color pigments (1998).

Beauty through Science:
Schwarzkopf Professional’s thorough research
process involves scientists, dermatologists
and hair designers – all of whom contribute
to the development of product formulations.
The time-tested, technically perfect products
which emerge from our laboratories allow
salon professionals to proceed with the
complete confidence that they will always
have the finest quality results.
The Schwarzkopf Medical Scientific
Department, under the guidance of a
distinguished dermatologist, also works in
tandem with the company’s fashion and test
studios, ensuring that all new product
formulas are pure, stable and compatible with
delicate and sensitive skin and hair – and that
product performance surpasses expectations.