BC Bonacure Hairtherapy Technology

The First Hairtherapy

BC Hair therapy is the first personalized hair care program that rebuilds the hair from the inside out, for beauty that lasts.

… building beauty from within...

  • By rebuilding the hair structure for all hair types: the new AMINO CELL REBUILD technology renews strength and elasticity
  • By satisfying the demands of specific hair types: groundbreaking new formulas solve the challenges of individual hair types for damaged, color-treated, dry, normal or fine hair

BC Bonacure Hairtherapy High-Tech Formula

After many years of extensive research, the Schwarzkopf Professional laboratories developed the breakthrough Amino Cell Rebuild Technology: the first formulation able to rebuild the hair structure. Based on complete sequences of 9 amino acids rather than just a single one, the Amino Cell Rebuild Technology recharges the hair with new strength and elasticity, for outstanding shine with each application.

A New Generation of hairtherapy,
Dedicated to hair Beauty

A NEW LEVEL OF PERFORMANCE
With the creation of BC HAIRTHERAPY it’s now possible to get the specific care that hair needs. Each solution shares one common goal: helping you restore your hair to its original beauty.

STRONG TECHNICAL EXPERTISE
Both technical experts and extensive lab research at Schwarzkopf Professional have contributed to making the  BC Hairtherapy range achieve a new level of hair beauty and product quality through top performing ingredients.

INSPIRED FROM SKINCARE
We understand that hair has similar needs to skin and requires just as much care. It’s important to regularly treat the hair, but not just on the surface: hair needs a deep therapy to truly preserve beauty and accentuate shine.

A TRUE COSMETIC EXPERIENCE
BC HAIRTHERAPY does not only deliver exceptional performance but pleasures the senses as well. Soft velvety textures and new delicate fragrances create a truly cosmetic and therapeutic experience, an experience you will want to enjoy regularly.

Damaged Hair = pH 7.0

  • If the hair is in an alkaline state (above pH 7)
  • The cuticle is raised and hair may be tangled and dull
  • The cortex may be exposed and hair may appear dry and damaged
  • The hair will not readily or evenly accept chemical treatments
  • An unhealthy pH level = unhealthy hair; tangled, dry, unmanageable and dull

Healthy hair = pH 4.5 - 5.5

  • Normal, healthy hair will have a pH range between 4.5 - 5.5 and therefore, is considered acidic
  • When hair is in its correct pH range the cuticle is compact and closed
  • This protects the cortex layer, promotes shiny hair and a healthy overall condition
  • A healthy, closed cuticle ensures good hair strength and elasticity, providing a suitable base for chemical treatments
  • A healthy pH level = healthy hair; natural bounce, shine, vitality and radiant condition

BC Hairtherapy Care Level

Easy identification of care level for each BC Hairtherapy product. Differentiation between Light Care to 
Concentrated Care based on:

  • concentration of care ingredients
  • function of specific ingredient for individual hair type
  • condition of hair

e.g. BC Repair Rescue Treatment and BC Color Save Treatment may both have the same care level of 4 “intensive care”, but the specific ingredients have completely different functions and benefits for the defined hair type.