permanent color IGORA RoyalIGORA Royal Absolutes
demi-permanentIGORA Viviance
semi-permanentIGORA Personality
temporaryIGORA Color Gloss / Toning
bleachIGORA Vario Blond CreamIGORA Vario Blond Plus
technical products IGORA Equalizer

TIMES ARE CHANGING
People are living longer and an increasing number of women are exploring and maintaining their youthful image with products and services that give them absolute confidence.

• Women 35+ are more likely to view their hair as their main beauty asset
• As of 2006, 11% of the global population were over 60 years of age
• The 60+ age group perceive themselves to be 8 years younger and feel 14 years younger
• Health, appearance and traveling are their most significant concerns

Absolute Color Variety
Discover 11 NEW gold, copper & natural auburn shades.

Absolute Must
• 100% coverage and even color results on more than 50% white hair with the convenience of not having to mix with a natural shade
• 100% color intensity with radiant results
• Innovative BIOTIN-S Anti-Age Technology
• Formulated with Color-Crystal-Complex and Moringa Oleifera
• To be used with 30 Vol. (9%) IGORA Royal Developer for maximum coverage and color vibrancy