LONG-LASTING, AMMONIA-FREE SEMI-PERMANENT HAIR COLOR

Finally, a semi-permanent hair color that has the best of everything.

• 41 brilliant, vibrant, 6.8 pH ammonia-free shades
• 5 “reflex additives” for an infinite number of hair color variations
• a clear tone for more versatility and shade intensity control
• no line of demarcation
• no color build-up
• fades tone on tone
• excellent white blending
  
  Igora Personality contains the amino acid “Serine” for strong and healthy hair. Gentle 6.8 pH adds shine and optimal conditioning.